Aspart of Ontour’s efforts to connect to their consumers, they participated inthe creative area of the Solar Weekend Festival, together with two retailerswho are closely affiliated with the brand. I was responsible for the entireproject, with the only restrictions being a place for exhibiting the productsand a ‘ping pong’ area. I designed, developed and built the stand (concept: Thetables are turning) with two rotating tables, a DJ booth and brand outings suchas stickers and clothing racks. The stand was a success with visitors cloggingup the walking areas around the stand, watching the activities and waiting toparticipate. As a result a large part of the festival audience was walkingaround with an “Ontour: The tables are turning”- sticker on their body.
